AJet, Turkey’s newest low-cost airline, has quickly positioned itself as a rising force in the regional aviation market. Formerly operating under the name AnadoluJet, AJet rebranded in 2024 with a fresh identity, independent operations, and a bold strategy aimed at capturing both domestic and international markets. With its base in Ankara and Istanbul, AJet brings affordability, reliability, and scale to one of the fastest-growing travel sectors in the world.
AJet’s Origin Story
Originally launched in 2008 as AnadoluJet, the airline was created to serve as a budget arm of Turkish Airlines, offering affordable flights within Turkey. For more than a decade, AnadoluJet operated under the Turkish Airlines umbrella, primarily focusing on domestic routes and select regional destinations.
In 2023, Turkish Airlines made a strategic decision to spin off AnadoluJet into a fully separate airline. The goal: to compete head-on with other low-cost carriers across Europe, the Middle East, and North Africa, while freeing AJet to operate with the flexibility and agility that a low-cost structure requires. AJet officially began independent operations on March 31, 2024.
The Fleet
As of 2025, AJet operates a growing fleet of 85 aircraft, with a strong mix of Boeing 737-800s, Boeing 737 MAX 8s, and Airbus A320 family aircraft. The airline is in the process of modernizing its fleet to focus on fuel-efficient, next-generation aircraft that support both operational savings and sustainability goals.
AJet’s aircraft are configured for short- and medium-haul operations and use single-class layouts that support high passenger capacity and simplified service models.
The airline plans to reach a fleet size of more than 100 aircraft by the end of 2025 and has outlined goals to more than double this by 2030. Aircraft acquisition is being pursued both through direct purchase and leasing agreements, depending on delivery availability and route expansion needs.
Destinations and Route Network
AJet serves more than 90 destinations across 44 countries, with a mix of domestic and international routes. Domestically, the airline flies to every major Turkish city, including Istanbul, Ankara, Izmir, Antalya, Gaziantep, Trabzon, and many more. Internationally, AJet reaches markets in Europe, the Middle East, North Africa, and the Caucasus.
Key international cities include:
- London
- Berlin
- Paris
- Amsterdam
- Dubai
- Baku
- Tbilisi
- Cairo
AJet’s low-cost structure makes it particularly attractive to travelers in underserved regions, and the airline has begun increasing frequencies to both high-demand leisure destinations and growing secondary airports throughout Europe and Asia.
Hubs and Focus Cities
AJet’s operational strategy centers on two primary hubs:
- Istanbul Sabiha Gökçen Airport (SAW): Located on the Asian side of Istanbul, SAW serves as a major hub for low-cost carriers in Turkey. AJet uses this airport as its main western hub, supporting both domestic and European routes.
- Ankara Esenbo?a Airport (ESB): As the national capital’s airport, ESB offers AJet a central location to operate a growing number of domestic connections and international flights across Eastern Europe and the Middle East.
Additional focus cities include Izmir and Antalya, which act as seasonal and regional connection points for domestic and tourist-heavy routes.
Travel Experience
AJet follows a typical low-cost carrier model: base fares are low, and passengers can choose to pay for extras like seat selection, checked baggage, priority boarding, onboard meals, and more. This structure allows travelers to control their cost based on what services they actually need.
Cabins feature slimline seating with standard pitch and simple interiors. While there is no in-flight entertainment system or complimentary meal service, AJet focuses on punctuality, competitive fares, and high aircraft utilization to deliver value to budget-conscious flyers.
Passengers can manage all aspects of their travel through AJet’s website and mobile app, including flight check-in, seat upgrades, baggage purchases, and boarding pass generation.
Technology and Services
AJet has invested heavily in digital infrastructure. The airline’s mobile app is a core part of the passenger experience, allowing for seamless booking, flight tracking, mobile boarding, and add-on service purchases. The airline has also integrated biometric boarding at select airports and is expanding self-check-in kiosks across its main hubs.
Digital marketing, loyalty enrollment, and AI-driven customer support are central pillars of the airline’s ongoing customer engagement strategy.
Quick Facts
- Name: AJet
- Launched: March 31, 2024 (formerly AnadoluJet, 2008–2024)
- Headquarters: Ankara, Turkey
- Fleet Size: 85 aircraft (targeting 100+ by end of 2025)
- Destinations: 90+ across 44 countries
- Main Hubs: Istanbul Sabiha Gökçen (SAW), Ankara Esenbo?a (ESB)
- IATA Code: VF
- ICAO Code: TKJ
- Callsign: ANATOLIA
- Ownership: Wholly owned by Turkish Airlines
- Service Type: Low-cost, single-class
Contact Information
- Website: www.ajet.com
- Email: info@ajet.com
- Customer Support (Turkey Free Line): +90 850 333 2 538
- Customer Support (International Paid Line): +90 888 228 2 538
- Head Office Address: Ankara, Turkey
Customer support is available via call center, online chat, and social media messaging, and is currently offered in multiple languages including Turkish, English, and Arabic.
Social Media Channels
AJet has established a strong presence on major social media platforms and regularly updates its followers with promotions, flight announcements, and service updates. Passengers also use social platforms to provide feedback, seek support, and engage with travel campaigns.
- Instagram: @ajet
- Facebook: facebook.com/ajet
- Twitter/X: @ajet
- YouTube: youtube.com/@AJetTR
- LinkedIn: linkedin.com/company/a-jet
Social campaigns are a major part of AJet’s branding strategy, often tied to seasonal travel tips, destination highlights, and behind-the-scenes content showcasing aircraft, crew, and ground staff.
Growth Outlook and Future Plans
AJet’s ambition is nothing short of transforming the Turkish low-cost sector. By 2033, the airline aims to:
- Expand to 122 destinations
- Operate over 200 aircraft
- Carry more than 50 million passengers annually
- Launch intercontinental service to new long-haul destinations using future aircraft models
The airline also plans to increase the proportion of international flights in its schedule, with more than 50% of its network expected to be outside Turkey within the next five years.
Fleet diversification is also on the horizon. While AJet primarily operates Boeing aircraft today, it is negotiating leases and evaluating the addition of Airbus models as part of its long-term fleet expansion strategy.
To further enhance passenger satisfaction, AJet is exploring partnerships with rail and coach services, aiming to offer end-to-end connectivity within Turkey and across regional borders.
Keyword: TopAirlines